Description
Observe New York’s diversity through the lens of habitats and species.
By portraying people as animals, the project visualizes their instincts,
aesthetics, and daily rhythms — turning the city into a living Human Zoo.
Insight
Each New York neighborhood — from SoHo to Chelsea to the LES
— carries its own unique rhythm and personality.
People’s behaviors, fashion, and attitudes shift from block to block,
as if different species were adapting to their own distinct habitats.
THE GRID ZOO?
THE GRID ZOO?
THE GRID ZOO?
This project likens New York
to a vast zoo, visually portraying
the unique vibes of each
neighborhood through animals.
This project likens New York
to a vast zoo, visually portraying
the unique vibes of each
neighborhood through animals.
This project likens New York
to a vast zoo, visually portraying
the unique vibes of each
neighborhood through animals.
LOGO
A bold typographic logo inspired by
Manhattan’s modular grid and vibrant city rhythm
LOGO
LOGO
A bold typographic logo inspired by Manhattan’s modular grid and vibrant city rhythm
A bold typographic logo inspired by Manhattan’s modular grid and vibrant city rhythm
ZOO LABEL
ZOO LABEL
New York neighborhoods, observed like species.
New York neighborhoods, observed like species
FFF10F
FFF10F
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ZOO LABEL
New York neighborhoods, observed like species.
INSTALLATION MAP
INSTALLATION MAP
Installations in eight neighborhoods, with five labels each
INSTALLATION MAP
Installations in eight neighborhoods, with five labels each
Based on our research, we selected 40 locations
across 8 neighborhoods, with 5 labeled sites in each.
Based on our research, we selected 40 locations
across 8 neighborhoods, with 5 labeled sites in each.
Based on our research, we selected 40 locations
across 8 neighborhoods, with 5 labeled sites in each.
INSTALLATION
INSTALLATION
From 5:30 AM to 8:30 PM in one day
From 5:30 AM to 8:30 PM in one day
Social
Instagram post
SOCIAL
Instagram post
SOCIAL
Instagram post
INSTALLATION
From 5:30 AM to 8:30 PM in one day
Description
Description
Description
Observe New York’s diversity through
the lens of habitats and species.
By portraying people as animals,
the project visualizes their instincts,
aesthetics, and daily rhythms —
turning the city into a living Human Zoo.
Observe New York’s diversity through
the lens of habitats and species.
By portraying people as animals,
the project visualizes their instincts,
aesthetics, and daily rhythms —
turning the city into a living Human Zoo.
Insight
Insight
Insight
Each New York neighborhood —
from SoHo to Chelsea to the LES —
carries its own unique rhythm and personality.
People’s behaviors, fashion,
and attitudes shift from block to block,
as if different species were adapting to
their own distinct habitats.
Each New York neighborhood —
from SoHo to Chelsea to the LES —
carries its own unique rhythm and personality.
People’s behaviors, fashion,
and attitudes shift from block to block,
as if different species were adapting to
their own distinct habitats.
NYC.JOANNECHOI@GMAIL.COM
NYC.JOANNECHOI@GMAIL.COM
NYC.JOANNECHOI@GMAIL.COM