JOANNE

CHOI

JOANNE

CHOI

JOANNE

CHOI

ART DIRECTOR

ART DIRECTOR

ART DIRECTOR

This is how i see. I like cheetas. I’m usually calm and easygoing, but once I set a goal, I move fast and immerse myself fully.

I prefer to work independently and tend to sense opportunities through intuition.I focus my energy when it matters most and deliver strong results. Also a very cheetah move.

I’m drawn to dot patterns. I find meaning in how small details are arranged.I notice moments and emotions that others often pass by. My work begins from those unseen points.

With this way of seeing, I aim to become an art director whose work resonates with people. 

This is how i see. I like cheetahs. I’m usually calm and easygoing, but once I set a goal, I move fast and immerse myself fully.

I prefer to work independently and tend to sense opportunities through intuition. I focus my energy when it matters most and deliver strong results. Also a very cheetah move.

I’m drawn to dot patterns.I find meaning in how small details are arranged. I notice moments and emotions that others often pass by. My work begins from those unseen
points.

With this way of seeing, I aim to become an art director whose work resonates with people. 

AWARDS

AWARDS

ADVERTISING

ADVERTISING

ADVERTISING

2025

2025

2025

2025 One Show Awards
Bronze
Shortlist

2025 One Show Awards
Bronze
Shortlist

2025 One Show Awards
Bronze
Shortlist

2025 ADDY Awards
Gold
Silver x 4

2025 ADDY Awards
Gold
Silver x 4

2025 ADDY Awards
Gold
Silver x 4

2025 NYF Awards
Bronze x 2
Finalist x 5

2025 NYF Awards
Bronze x 2
Finalist x 5

2025 NYF Awards
Bronze x 2
Finalist x 5

2025 D&AD Awards
Portfolio Winner

2025 D&AD Awards
Portfolio Winner

2025 D&AD Awards
Portfolio Winner

2025 Clio Awards
Silver

Bronze
Shortlist

2025 Clio Awards
Silver

Bronze
Shortlist

2025 Clio Awards
Silver

Bronze
Shortlist

2025 Tribeca Film Festival

Featured in ANDY Awards Next Gen
Creators showcase

2025 Tribeca Film Festival

Featured in ANDY Awards Next Gen Creators showcase

2025 Tribeca Film Festival

Featured in ANDY Awards Next Gen
Creators showcase

2025 ANDY Awards

Gold Best in Show finalists

Shortlist Vaseline

2025 ANDY Awards

Gold Best in Show finalists

Shortlist Vaseline

2025 ANDY Awards

Gold Best in Show finalists

Shortlist Vaseline

APP PLANING

APP PLANING

2023

2023

2020

2020

2023 Google Play
Best of 2023 Honorable Mention

(recognized post-departure)

2023 Google Play
Best of 2023 Honorable Mention

(recognized post-departure)

2020 Apple Store
Top 20 Apps 2020

2020 Apple Store
Top 20 Apps 2020

APP PLANING

APP PLANING

2023

2023

2023 Google Play
Best of 2023 Honorable Mention

(recognized post-departure)

2023 Google Play
Best of 2023 Honorable Mention

(recognized post-departure)

2020 Apple Store
Top 20 Apps 2020

2020 Apple Store
Top 20 Apps 2020

2020

2020

UI / UX

UI / UX

UI / UX

2018

2018

2018

Hanhwa Investment Co., Ltd.
Grand Prize
Steps Finance UX Contest

Hanhwa Investment Co., Ltd.
Grand Prize
Steps Finance UX Contest

Hanhwa Investment Co., Ltd.
Grand Prize
Steps Finance UX Contest

EXPERIENCE

EXPERIENCE

ADVERTISING

ADVERTISING

ADVERTISING

2025

2025

2025

05.2025 -08. 2025

05.2025 -08. 2025

1964 Agency NY
Creative Internship New York, United States

1964 Agency NY
Creative Internship New York, United States

1964 Agency NY
Creative Internship NY, United States

Client: Amazon MGM studio
Promotional campaign involvement for the studio’s upcoming show.

Client: Amazon MGM studio
Promotional campaign involvement for the studio’s upcoming show.

Client: Amazon MGM studio
Promotional campaign involvement for the studio’s

upcoming show.

ADVERTISING

ADVERTISING

2025

2025

2025

01.2025 -03. 2025

01.2025 -03. 2025

Amalgam U.S. United States
Creative Design Internship New York, United States

Amalgam U.S. United States
Creative Design Internship New York, United States

Amalgam U.S. United States
Creative Design Internship United States

Brandcraft | Fire Guards of California
A Netflix-featured wildfire prevention initiative with Paul Kitson

Brandcraft | Fire Guards of California
A Netflix-featured wildfire prevention initiative with Paul Kitson

Brandcraft | Fire Guards of California
A Netflix-featured wildfire prevention initiative with

Paul Kitson

PLANNING

PLANNING

PLANNING

2019 -2022

2019 -2022

2019 -2022

08.2019 -09. 2022

08.2019 -09. 2022

08.2019 -09. 2022

Blender

Application Founder Seoul, Korea

Blender

Application Founder Seoul, Korea

Blender

Application Founder Seoul, Korea

Product Planning & Launch
App Release : 2020.06.03

Product Planning & Appliciation Launch
App Release : 2020.06.03

Product Planning & Appliciation Launch
App Release : 2020.06.03

Apple: Top 20 apps 2020

Google Play: Best of 2023 Honorable Mention

(recognized post-departure)


Editors’ Picks This Week

New & Noteworthy

App of the Day

Best Apps of July

Editors’ Picks (Staff Picks) 

#6 in Lifestyle


30K downloads in 2 months, over 250K+ total

Apple: Top 20 apps 2020

Google Play: Best of 2023 Honorable Mention

(recognized post-departure)


Editors’ Picks This Week

New & Noteworthy

App of the Day

Best Apps of July

Editors’ Picks (Staff Picks) 

#6 in Lifestyle


30K downloads in 2 months, over 250K+ total

Apple: Top 20 apps 2020

Google Play: Best of 2023 Honorable Mention

(recognized post-departure)


Editors’ Picks This Week

New & Noteworthy

App of the Day

Best Apps of July

Editors’ Picks (Staff Picks) 

#6 in Lifestyle


30K downloads in 2 months, over 250K+ total

PLANNING / DESIGN

PLANNING / DESIGN

2019 -2023

2019 -2023

2019 -2023

07.2019 -09. 2023

07.2019 -09. 2023

Design Goods Brand

Founder Seoul, Korea

Design Goods Brand Founder Seoul, Korea

Design Goods Brand

Founder Seoul, Korea

18.7K IG followers (5K avg impressions)
16K+ reviews across 6 platform
bootstrapped from $300 to 6-figure income

in year one, doubled in year two.

18.7K IG followers (5K avg impressions)
16K+ reviews across 6 platform
bootstrapped from $300 to 6-figure income

in year one, doubled in year two.

18.7K IG followers (5K avg impressions)
16K+ reviews across 6 platform
bootstrapped from $300 to 6-figure income

in year one, doubled in year two.

BUSINESS DEV
SERVICE OPERATION

BUSINESS DEV
SERVICE OPERATION

BUSINESS DEV
SERVICE OPERATION

2020

2020

2020

01.2020-07.2020

01.2020-07.2020

Naver Z Corporation
Internship Seoul, Korea

Naver Z Corporation Internship Seoul, Korea

Naver Z Corporation
Internship Seoul, Korea

Service operation & Business Development

Service operation & Business Development

EDUCATION

EDUCATION

BACHELOR OF
FINE ARTS

BACHELOR OF
FINE ARTS

BACHELOR OF
FINE ARTS

2023-2026

2023-2026

2023-2026

05.2025 -08. 2025

05.2025 -08. 2025

School Of Visual Arts  New York, United States

School Of Visual Arts  New York, United States

SVA Silas H. Rhodes Scholarship
(Highest merit-based scholarship)

SVA Silas H. Rhodes Scholarship
(Highest merit-based scholarship)

School Of Visual Arts New York, United States

ADVERTISING

ADVERTISING

ADVERTISING

2023-2024

2023-2024

2023-2024

05.2025 -08. 2025

05.2025 -08. 2025

OpenLearn Academy New York, United States

OpenLearn Academy New York, United States

OpenLearn Academy New York, United States

Advertising course

Advertising course

BACHELOR OF
BUSINESS

ADMINISTRATION

BACHELOR OF BUSINESS

ADMINISTRATION

BACHELOR OF
BUSINESS

ADMINISTRATION

2019-2023

2019-2023

2019-2023

05.2025 -08. 2025

05.2025 -08. 2025

Kyung Hee Unversity Seoul, South Korea

Kyung Hee Unversity Seoul, South Korea

Kyung Hee Unversity Seoul, South Korea

NYC.JOANNECHOI@GMAIL.COM

NYC.JOANNECHOI@GMAIL.COM

NYC.JOANNECHOI@GMAIL.COM