Hi! this is Joanne.
I’m from Seoul, South Korea.

I like cheetahs. They’re known as the fastest animals, but interestingly, they spend most of their time perfectly still, just watching.

I like that trait because it feels similar to me. I normally live a slow-paced life and spend time observing small things — grocery stores, my favorite music, wandering around SoHo. I’m so laidback that my mom actually calls me a sloth…

But when there’s a goal, it’s 100% different. Especially when it comes to grabbing attention. I don’t like failure, so when I move, I commit fully.

I’ve founded digital products (application) that reached over 200K downloads, and physical brand that received over 20K reviews (with tens of thousands of units sold), and I’m still working on creative projects along the way. If I can make something meaningful, there are no limits when it comes to medium from digital products to the physical world.

When it’s time, I run.