AIRBNB ODDYSSEY
Concept Development (Team of 2) / Ideation & Art Direction (Solo)
Concept Development (Team of 2) / Ideation & Art Direction (Solo)
Concept Development (Team of 2) / Ideation & Art Direction (Solo)
Insight
There are surprisingly many cities around the world with unusual names,
but most people see them as mere curiosities, overlooking their true charm.
Idea
Inspire people to step away from familiar travel destinations and
embark on journeys that offer new experiences and enjoyment.
Idea
inspire people to step away from familiar travel destinations and embark on journeys that offer
new experiences and enjoyment.
Insight
There are surprisingly many cities around the world with unusual names, but most people see them as mere curiosities, overlooking their true charm.
Idea
Inspire people to step away from familiar travel destinations and
embark on journeys that offer new experiences and enjoyment.
Insight
There are surprisingly many cities around the world with unusual names,
but most people see them as mere curiosities, overlooking their true charm.
• OOH
Campaign that humorously visualizes the gap between a place’s name and its real experience through deliberate reversal.
• OOH
Campaign that humorously visualizes the gap between a place’s name and its real experience through deliberate reversal.
• OOH
Campaign that humorously visualizes the gap between a place’s name and
its real experience through deliberate reversal.
• SOCIAL 10s FILM
Hell / Boring / Nothing
• SOCIAL 10s FILM
Hell / Boring / Nothing
• SOCIAL 10s FILM
Hell / Boring / Nothing
• EXPERIENCE DISCOVERY
Discover stays, tours, and local experiences in unexpectedly named destinations
•EXPERIENCE DISCOVERY
Discover stays, tours, and local experiences in unexpectedly named destinations
•EXPERIENCE DISCOVERY
Discover stays, tours, and local experiences in unexpectedly named destinations
• COLLABORATION
Name-to-Scent Editions
• COLLABORATION
Name-to-Scent Editions
• COLLABORATION
Name-to-Scent Editions
LE LABO is a brand
long known for reinterpreting
a city's air, culture,
and rhythm through scent
LE LABO is a brand
long known for reinterpreting
a city's air, culture,
and rhythm through scent
LE LABO is a brand
long known for reinterpreting
a city's air, culture,
and rhythm through scent
NYC.JOANNECHOI@GMAIL.COM
NYC.JOANNECHOI@GMAIL.COM
NYC.JOANNECHOI@GMAIL.COM