Insight
There are surprisingly many cities around the world
with unusual name. but most people see them as mere curiosities,
overlooking their true charm
Idea
Inspire people to step away from familiar travel destinations and
embark on journeys that offer new experiences and enjoyment.
Idea
inspire people to step away from familiar travel destinations and embark on journeys that offer
new experiences and enjoyment.
Insight
There are surprisingly many cities around the world with unusual name. but most people see them as mere curiosities, overlooking their true charm.
Idea
Inspire people to step away from familiar travel destinations and
embark on journeys that offer new experiences and enjoyment.
Insight
There are surprisingly many cities around the world with unusual name.
but most people see them as mere curiosities, overlooking their true charm.
• OOH
Campaign that humorously visualizes the gap between a place’s name and its real experience through deliberate reversal.
• OOH
Campaign that humorously visualizes the gap between a place’s name and its real experience through deliberate reversal.
• OOH
Campaign that humorously visualizes the gap between a place’s name and
its real experience through deliberate reversal.
• COLLABORATION
Name-to-Scent Editions
• COLLABORATION
Name-to-Scent Editions
• COLLABORATION
Name-to-Scent Editions
AIRBNB X LE LABO
AIRBNB X LE LABO
LE LABO is a brand
long known for reinterpreting
a city's air, culture,
and rhythm through scent
LE LABO is a brand
long known for reinterpreting
a city's air, culture,
and rhythm through scent
• SOCIAL
Campaign that humorously visualizes the gap between a place’s name and its real experience
through deliberate reversal.
• COLLABORATION
Name-to-Scent Editions
AIRBNB X LE LABO
LE LABO is a brand
long known for reinterpreting
a city's air, culture,
and rhythm through scent
• SOCIAL
Campaign that humorously visualizes the gap between a place’s name and its real experience
through deliberate reversal.
• SOCIAL
Paired with a filter that helps viewers choose their next destination & Day-in-the-Life social videos spotlighting towns with unusual names
• SOCIAL
Paired with a filter that helps viewers choose their next destination & Day-in-the-Life social videos spotlighting towns with unusual names
NYC.JOANNECHOI@GMAIL.COM
NYC.JOANNECHOI@GMAIL.COM
NYC.JOANNECHOI@GMAIL.COM