Independent Project / Concept, Script & Art Direction

Independent Project / Concept, Script & Art Direction

Independent Project / Concept, Script & Art Direction

Insight

Soon-to-be parents are giving birth without sufficient preparation,

except for a privileged few. Parents aren’t born knowing how to be parents.

Idea

Gemini becomes the very first baby for soon-to-be parents. Transform

every doll into 'living education' with the world’s smallest and smartest AI heart.

Idea

Gemini becomes the very first baby for soon-to-be parents. Transform every doll into 'living education' with the world’s smallest and smartest AI heart.

Insight

Soon-to-be parents are giving birth without sufficient preparation, except for a privileged few. Parents aren’t born knowing how to be parents.

Idea

Gemini becomes the very first baby for soon-to-be parents.

Transform every doll into 'living education' with the world’s smallest and

smartest AI heart.

Insight

Soon-to-be parents are giving birth without sufficient preparation,

except for a privileged few. Parents aren’t born knowing how to be parents.

• AI HEART

A modular sensor transforming any doll into a data-driven newborn

• ANDY AWARDS VER

• ANDY AWARDS VER

•ONE SHOW AWARDS VER - A Different Direction ( Intro &Execution 3 )

•ONE SHOW AWARDS VER - A Different Direction ( Intro &Execution 3 )

• ONE SHOW AWARDS VER - A Different Direction ( Intro &Execution 3 )

•  ANDY AWARDS VER

•AI HEART

A modular sensor transforming any doll into a data-driven newborn

•AI HEART

A modular sensor transforming any doll into a data-driven newborn

• APPLICAITON

The central interface logging real-time distress into actionable pediatric insights

•APPLICATION

The central interface logging real-time distress into actionable pediatric insights

•APPLICATION

The central interface logging real-time distress into actionable pediatric insights

•AR FILTER

A sensory-sync tool that lets parents physically feel the infant’s fragility

•AR FILTER

A sensory-sync tool that lets parents physically feel the infant’s fragility

• AR FILTER

A sensory-sync tool that lets parents physically feel the infant’s fragility

NYC.JOANNECHOI@GMAIL.COM

NYC.JOANNECHOI@GMAIL.COM

NYC.JOANNECHOI@GMAIL.COM