Idea
Anyone can be Brad Pitt. By launching a Brad Pitt filter, we let people experience how easily anyone can become someone else — proving that this future has already begun.
Insight
As AI becomes more sophisticated, people don’t fall for technology — they fall for the people AI pretends to be.
Insight
As AI becomes more sophisticated, people don’t fall for technology
they fall for the people AI pretends to be.
Idea
Anyone can be Brad Pitt. By launching a Brad Pitt filter,
we let people experience how easily anyone can become someone else —
proving that this future has already begun.
In January 2025,
A French woman believed
she was in a relationship with Brad Pitt.
But that Brad Pitt didn’t exist.
It was an AI-generated face and identity.
In January 2025,
A French woman believed
she was in a relationship with Brad Pitt.
But that Brad Pitt didn’t exist.
It was an AI-generated face and identity.
In January 2025,
A French woman believed
she was in a relationship with Brad Pitt.
But that Brad Pitt didn’t exist.
It was an AI-generated face and identity.
Idea
As AI becomes more sophisticated, people don’t fall for technology
they fall for the people AI pretends to be.
Insight
Anyone can be Brad Pitt. By launching a Brad Pitt filter,
we let people experience how easily anyone can become someone else
proving that this future has already begun.
• BRAD PITT FILTER
• BRAD PITT FILTER
• BRAD PITT FILTER
NYC.JOANNECHOI@GMAIL.COM
NYC.JOANNECHOI@GMAIL.COM
NYC.JOANNECHOI@GMAIL.COM