Joanne Choi

EXPERIENCE

NYC.JOANNECHOI@GMAIL.COM

Bachelor of Business Administration

Advertising

Advertising

SVA Silas H. Rhodes Scholarship
Highest merit-based scholarship awarded

03. 2016 - 11. 2021
Kyung Hee Uni Seoul, South Korea

05. 2024- 05. 2025
OpenLearn Academy NY, United States

09. 2023 - 09. 2026
School Of Visual Arts NY, United States

EDUCATION

18.7K IG followers (5K avg impressions)
16K+ reviews across 6 platform
bootstrapped from $300 to 6-figure income

in year one, doubled in year two.

Design Goods Brand Founder

08. 2019 - 05. 2023
Design Goods Brand Seoul, Korea

Apple: Top 20 apps 2020

Google Play: Best of 2023

Honorable Mention (recognized post-departure)

App Store Editor’s Pick

#6 in Lifestyle

30K downloads in 2 months, over 200K+ total

Service Ops & Biz Dev Intern

01. 2020 - 07. 2020
Naver Z Corporation Seoul, Korea

01.2025-03.2025
Amalgam U.S. United States

Creativie Design Internship

Mojito Application Creative Director & Founder

https://mojitto.bar

Application Release : 2020.06.03


08. 2019 - 09.2022
Team Blender Seoul, Korea

Hanhwa Investment Co., Ltd.
Grand Prize
Steps Finance UX Contest

2025 ANDY Awards

Gold Best in Show finalists

Shortlist Vaseline

AWARDS

2025 One Show Awards
Bronze
Shortlist

2025 ADDY Awards
Gold
Silver x 4

2025 NYF Awards
Bronze x 2
Finalist x 5

2025 D&AD Awards
Portfolio Winner

2025 Clio Awards
Silver

Bronze
Shortlist

I believe the most lasting emotions don’t come from spectacle
but from the small moments we all know.


The subway doors that open again.
A friend’s fragile smile behind “I’m okay.”
The silence just before I speak.


I feel these moments sharply,
and I want to express them not with words,
but visually instinctively.


Work that stays human.
Work that stays alive.
That’s the kind of advertising I want to make.

Art Director

ABOUT ME

she/her

JOANNE CHOI  l

2025 Tribeca Film Festival

Featured in ANDY Awards Next Gen Creators showcase.