Joanne Choi
EXPERIENCE
NYC.JOANNECHOI@GMAIL.COM
Bachelor of Business Administration
Advertising
Advertising
SVA Silas H. Rhodes Scholarship
Highest merit-based scholarship awarded
03. 2016 - 11. 2021
Kyung Hee Uni Seoul, South Korea
05. 2024- 05. 2025
OpenLearn Academy NY, United States
09. 2023 - 09. 2026
School Of Visual Arts NY, United States
EDUCATION

18.7K IG followers (5K avg impressions)
16K+ reviews across 6 platform
bootstrapped from $300 to 6-figure income
in year one, doubled in year two.
Design Goods Brand Founder
08. 2019 - 05. 2023
Design Goods Brand Seoul, Korea
Apple: Top 20 apps 2020
Google Play: Best of 2023
Honorable Mention (recognized post-departure)
App Store Editor’s Pick
#6 in Lifestyle
30K downloads in 2 months, over 200K+ total
Service Ops & Biz Dev Intern
01. 2020 - 07. 2020
Naver Z Corporation Seoul, Korea
01.2025-03.2025
Amalgam U.S. United States
Creativie Design Internship
Mojito Application Creative Director & Founder
https://mojitto.bar
Application Release : 2020.06.03
08. 2019 - 09.2022
Team Blender Seoul, Korea
Hanhwa Investment Co., Ltd.
Grand Prize
Steps Finance UX Contest
2025 ANDY Awards
Gold Best in Show finalists
Shortlist Vaseline
AWARDS
2025 One Show Awards
Bronze
Shortlist
2025 ADDY Awards
Gold
Silver x 4
2025 NYF Awards
Bronze x 2
Finalist x 5
2025 D&AD Awards
Portfolio Winner
2025 Clio Awards
Silver
Bronze
Shortlist
I believe the most lasting emotions don’t come from spectacle
but from the small moments we all know.
The subway doors that open again.
A friend’s fragile smile behind “I’m okay.”
The silence just before I speak.
I feel these moments sharply,
and I want to express them not with words,
but visually instinctively.
Work that stays human.
Work that stays alive.
That’s the kind of advertising I want to make.
Art Director
ABOUT ME
she/her
JOANNE CHOI l
2025 Tribeca Film Festival
Featured in ANDY Awards Next Gen Creators showcase.