JOANNE CHOI
she/her
Art Director
ABOUT ME
I believe the most lasting emotions don’t come from spectacle
but from the small moments we all know.
The subway doors that open again.
A friend’s fragile smile behind “I’m okay.”
The silence just before I speak.
I feel these moments sharply,
and I want to express them not with words,
but visually instinctively.
Work that stays human.
Work that stays alive.
That’s the kind of advertising I want to make.

NYC.JOANNECHOI@GMAIL.COM
AWARDS
2025 ANDY Awards
Gold Best in Show finalists
Shortlist Vaseline
2025 Tribeca Film Festival
Featured in ANDY Awards Next Gen Creators showcase.
2025 One Show Awards
Bronze
Shortlist
2025 ADDY Awards
Gold
Silver x 4
2025 NYF Awards
Bronze x 2
Finalist x 5
2025 D&AD Awards
Portfolio Winner
2025 Clio Awards
Silver
Bronze
Shortlist
Hanhwa Investment Co., Ltd.
Grand Prize
Steps Finance UX Contest
EDUCATION
09. 2023 - 09. 2026
School Of Visual Arts NY, United States
Advertising
Highest merit-based scholarship awarded
05. 2024 - 05. 2025
OpenLearn Academy NY, United States
Advertising
03. 2016 - 07. 2022
KyungHee University Seoul, Korea
Business administration
EXPERIENCE
01. 2025 - 03. 2025
Amalgam U.S NY, United States
Creative Design Internship
07. 2025 - 10. 2025
1964 Agency NY, United States
Creative Design Internship
08. 2019 - 09. 2022
Team Blender Seoul, Korea
Mojito Application
Creative Director & Founder
https://mojitto.bar
Application Release : 2020.06.03
Apple: Top 20 apps 2020
Google Play: Google Play's
2023 Best of Awards (recognized post-departure)App Store Editor’s Pick
#6 in Lifestyle
30K downloads in 2 months, over 250K+ total
01. 2020 - 07. 2020
Naver Z Corporation Seoul, Korea
Service Ops & Biz Dev Internship
08. 2019 - 05. 2023
Founder,
Design Merchandise Brand Seoul, Korea
Founded and bootstrapped a niche design brand
from $300 to 6-figure revenue in year one; doubled in year two.Sold to a boutique publishing company in Sep 2023.
Built a 18.7K organic IG following with 5K avg. impressions.
Collected 17K+ verified reviews across 6 e-commerce platforms.