JOANNE CHOI

she/her

Art Director

ABOUT ME

I believe the most lasting emotions don’t come from spectacle
but from the small moments we all know.


The subway doors that open again.
A friend’s fragile smile behind “I’m okay.”
The silence just before I speak.


I feel these moments sharply,
and I want to express them not with words,
but visually instinctively.


Work that stays human.
Work that stays alive.
That’s the kind of advertising I want to make.

NYC.JOANNECHOI@GMAIL.COM

AWARDS

2025 ANDY Awards

Gold Best in Show finalists

Shortlist Vaseline

2025 Tribeca Film Festival

Featured in ANDY Awards Next Gen Creators showcase.

2025 One Show Awards
Bronze
Shortlist

2025 ADDY Awards
Gold
Silver x 4

2025 NYF Awards
Bronze x 2
Finalist x 5

2025 D&AD Awards
Portfolio Winner

2025 Clio Awards
Silver

Bronze
Shortlist

Hanhwa Investment Co., Ltd.
Grand Prize
Steps Finance UX Contest

EDUCATION

09. 2023 - 09. 2026

School Of Visual Arts NY, United States

Advertising
Highest merit-based scholarship awarded

05. 2024 - 05. 2025

OpenLearn Academy NY, United States

Advertising

03. 2016 - 07. 2022

KyungHee University Seoul, Korea

Business administration

EXPERIENCE

01. 2025 - 03. 2025

Amalgam U.S NY, United States

Creative Design Internship

07. 2025 - 10. 2025

1964 Agency NY, United States

Creative Design Internship

08. 2019 - 09. 2022

Team Blender Seoul, Korea

Mojito Application

Creative Director & Founder

https://mojitto.bar
Application Release : 2020.06.03


  • Apple: Top 20 apps 2020

  • Google Play: Google Play's
    2023 Best of Awards (recognized post-departure)

  • App Store Editor’s Pick

  • #6 in Lifestyle

  • 30K downloads in 2 months, over 250K+ total

01. 2020 - 07. 2020
Naver Z Corporation Seoul, Korea

Service Ops & Biz Dev Internship

08. 2019 - 05. 2023
Founder,
Design Merchandise Brand Seoul, Korea


  • Founded and bootstrapped a niche design brand
    from $300 to 6-figure revenue in year one; doubled in year two.

  • Sold to a boutique publishing company in Sep 2023.

  • Built a 18.7K organic IG following with 5K avg. impressions.

  • Collected 17K+ verified reviews across 6 e-commerce platforms.

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