I believe the most lasting emotions don’t always come from big, dramatic moments.

The thrill of catching a subway just as the doors reopen, the quiet pain behind a friend's awkward smile as they

say “I'm okay,” the loud beating

of my heart just before speaking in a silent room—

I tend to feel these small but powerful moments very vividly. I want to express these emotions not through words, but in ways that speak more clearly—visually, intuitively.

Let me end with a line that may sound classic, even obvious. Work that feels relatable, and stays alive in memory and culture long after it's gone.

That's the kind of advertising I want to make.