Insight

Insight

Insight

People often see hesitation, worry, and anxiety as weaknesses.

But these traits are what lead people to think carefully—

and keep choosing, every day.

People often see hesitation, worry, and anxiety as weaknesses.

But these traits are what lead people to think carefully—

and keep choosing, every day.

People often see hesitation, worry, and anxiety as weaknesses.

But these traits are what lead people to think carefully—

and keep choosing, every day.

Idea

Idea

Idea

Apple records how these personalities turn into choices.

By showing the outcomes of everyday decisions,

Apple reinterprets what once felt like weakness

as the quiet strength that moves life forward.


Apple records how these personalities turn into choices.

By showing the outcomes of everyday decisions,

Apple reinterprets what once felt like weakness

as the quiet strength that moves life forward.


Apple records how these personalities turn into choices.

By showing the outcomes of everyday decisions,

Apple reinterprets what once felt like weakness

as the quiet strength that moves life forward.


An Apple AI concept film


We use Apple every day, in almost every moment.

Especially in moments of doubt and anxiety.

Sometimes, simply using Apple is enough

to move us from uncertainty to the next choice.


Video: Kling Veo3
Prompt: Chat Gpt
Image: Midjourney, Nano Banana

Script: Elevenlabs

SCENE1

I’m impulsive. New things happen.

SCENE2

I get scared. I’m ready.

SCENE3

I worry a lot. I don’t let it fail.

SCENE4

I care too much about how people feel. I notice what they don’t say.

SCENE5

I don’t like the spotlight. My billboard stands there for me.

REFERENCE

A reference video I created prior to AI-generated production

NYC.JOANNECHOI@GMAIL.COM

NYC.JOANNECHOI@GMAIL.COM

NYC.JOANNECHOI@GMAIL.COM